RHONDA FLORENCE
TRAVELHOST Magazine
Associate Publisher/Sales Director
Originally from the Washington, DC area, Rhonda
Florence started her Sales and Marketing career with
the Westwood One Radio Networks where she sold
the Larry King Show, NFL, Concerts, and specialty
programming and also worked with the National
Association Of Broadcasters Membership Depart-
ment. After being recruited by Source Services
Corporation to head up their DC sales efforts,
Florence quickly became the company's top national
producer and relocated to the Fort Lauderdale/Miami
market to launch her company's new Florida operation.
An avid sports fan, she later moved on to become the
CorporateSales Manager for the Miami Fusion, South
Florida's former major league soccer team. Hungry to
break out on her own, Florence took her big leap in
2003 and acquired TRAVELHOST Florida Keys and
Key West Magazine where she and her team have
transformed a fledgling start-up company into the
largest, most complete free travel guide to the Florida
Keys and Key West. 
"I'm still a huge sports fan but  promoting the Florida
Keys and Key West  is now my  #1 contact sport."


PAMELA CHILDS
TRAVELHOST Magazine
Associate Publisher/Creative Director
A Graduate of Boston University with a B.S.
degree in Advertising/ Public Communications,
Pamela Childs carved out her creative career with
several award-winning New England ad agencies
before launching her own advertising and design
studio in Boston.  She later morphed into a serial
entrepreneur who created and marketed several other
businesses including a nightclub, restaurant and inn
and small chain of specialty shops with locations in
Boston, Provincetown and Key West.  Before becoming
a partner in TRAVELHOST Florida Keys & Key West,
Childs was one of its die hard advertising clients and
used the publication to help market her Key West retail
operation.  The results were so impressive that Childs
decided to partner in the company.
"I've never been so passionate about anything in my life."

 
PETER ARNOW
TRAVELHOST Magazine
Director of Photography/Publicity
After a long and rewarding career in rock radio,
entrepreneur and "Renaissance Man" Peter Arnow,
moved from the Northern New Jersey/New York area
to Key West where he continues to re-invent himself
in new and creative ways and can now actively pursue
his love of photography in paradise.  In addition to being
intimately involved with the Keys' arts community, Arnow
also heads up Publicity, Photography and New Media for
TRAVELHOST Florida Keys & Key West and works closely
with Associate Publishers, Florence and Childs on strategic
development. 
His motto:  "Everything is wonderful!"
 

 
MARSHA MICHAELS
TRAVELHOST Magazine
Senior Art Director
A full-time Floridian for almost a decade, award-winning
multimedia designer, Marsha Michaels, originally hails
from Pittsburgh and has worked with some of the top ad
agencies in the industry.  As the former Associate Publisher
and Creative Director for TRAVELHOST Florida Keys &
Key West, Michaels helped launch the first editions of the
magazine and laid the groundwork for its expansion through-
out the entire Florida Keys.  She continues to be a pivotal
force in the company's evolvement and brings visual excite-
ment to each and  every issue of the Florida Keys  and Key
West's  #1 travel magazine.
"I absolutely love what I do..."

SPIKE A'Doodle
TRAVELHOST Magazine
Publicity Hound At Large
Part Jack Russell, part Bassett Hound, Spike got his start working
the Latte Lounge at the Mazda Dealership in Ft. Lauderdale.
Abandoned at birth, he was recently adopted by TRAVELHOST,
Associate Publishers, Pamela Childs and Rhonda Florence.  His irrisistable
charm,  good looks and winning personality quickly catapulted him to
"Top Dog"  status in TRAVELHOST's  Publicity Department where he
now holds court and frequently mugs for the camera.
"Has anyone seen my Busy Bone?"